The Rock Is Designing Gear for Under Armour
We first reported that the wrestler turned movie actor turned designer first signed with Under Armour last year, but now we know the extent of his involvement with the brand. Not only is he a spokesperson, but The Rock has also designed a full product line under what is dubbed a “global partnership.” Under this partnership, The Rock will be also be promoting UA’s Connected Fitness platforms and fronting its philanthropic initiative, UA Freedom.
UA Freedom benefits members of the U.S. military, first responders and public safety officials, while The Rock will be creating exclusive video content for Connected Fitness (think workout videos and tips from his own regimen). His capsule collections will be inspired by his films, with the first collection consisting of a backpack and duffel bag — expect this to launch in the next few weeks.