A FASCINATING LOOK AT WHY ZARA IS SO SUCCESSFUL

Those who listen to the Airows podcast know how much we don't care for fast fashion retailer Zara. There stuff falls apart in hours, everything is heartlessly ripped off from another top-level designer, and visiting their store feels like you're making a trip to Wal-Mart on Black Friday. From a pure business perspective, though, they make an absolutely killing, leading to their reclusive founder being the seventh richest man in the world. Here's a fast and interesting video (via Kottke) that breaks down how and why they've dominated retail.

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